MasterTool

UTM Builder

Calculate utm builder using your entered campaign figures.

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What this tool does

Calculate utm builder using your entered campaign figures. Use consistent lowercase names for source, medium and campaign across a campaign or analytics will split the same traffic into separate rows; never put personal data in UTM values.

How to use the UTM Builder

  1. Enter or select website url.
  2. Enter or select campaign source (utm_source).
  3. Enter or select campaign medium (utm_medium).
  4. Enter or select campaign name (utm_campaign).
  5. Enter or select campaign term (utm_term, optional).
  6. Enter or select campaign content (utm_content, optional).
  7. Read the calculated result; change any measurement to compare alternatives.

Formula

assemble the campaign URL with the URL API: keep any existing query parameters on the website URL and set utm_source, utm_medium and utm_campaign (plus utm_term and utm_content when entered), URL-encoding every value
base
Website URL
source
Campaign source (utm_source)
medium
Campaign medium (utm_medium)
campaign
Campaign name (utm_campaign)
term
Campaign term (utm_term, optional)
content
Campaign content (utm_content, optional)

Use consistent lowercase names for source, medium and campaign across a campaign or analytics will split the same traffic into separate rows; never put personal data in UTM values.

Worked example

For utm builder, the following measurements illustrate the exact method: Website URL: https://example.com/landing; Campaign source (utm_source): google; Campaign medium (utm_medium): cpc; Campaign name (utm_campaign): spring_sale; Campaign term (utm_term, optional): ; Campaign content (utm_content, optional): .

Inputs

  • Website URLhttps://example.com/landing
  • Campaign source (utm_source)google
  • Campaign medium (utm_medium)cpc
  • Campaign name (utm_campaign)spring_sale
  • Campaign term (utm_term, optional)
  • Campaign content (utm_content, optional)

Result

  • Campaign URLhttps://example.com/landing?utm_source=google&utm_medium=cpc&utm_campaign=spring_sale
  • Parameters added3

Results explained

Campaign URL
Campaign URL from the formula above. Use consistent lowercase names for source, medium and campaign across a campaign or analytics will split the same traffic into separate rows; never put personal data in UTM values.
Parameters added
Parameters added from the formula above. Use consistent lowercase names for source, medium and campaign across a campaign or analytics will split the same traffic into separate rows; never put personal data in UTM values.

Frequently asked questions

assemble the campaign URL with the URL API: keep any existing query parameters on the website URL and set utm_source, utm_medium and utm_campaign (plus utm_term and utm_content when entered), URL-encoding every value

Use consistent lowercase names for source, medium and campaign across a campaign or analytics will split the same traffic into separate rows; never put personal data in UTM values.

No. Enter your own figures; no third-party SEO, live-data or AI API is used.

No. Figures are measurements or estimates using the supplied inputs, not a ranking or revenue guarantee.

No. Calculations run locally and the entered content never leaves your browser.