CPM Calculator
Calculate cpm using your entered campaign figures.
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What this tool does
Calculate cpm using your entered campaign figures. Use matching periods and attribution definitions for numerator and denominator.
How to use the CPM Calculator
- Enter or select ad spend.
- Enter or select impressions.
- Read the calculated result; change any measurement to compare alternatives.
Formula
Cost per 1000 impressions=Ad spend/Impressions×1000
- a
- Ad spend
- b
- Impressions
Use matching periods and attribution definitions for numerator and denominator.
Worked example
For cpm calculator, the following measurements illustrate the exact method: Ad spend: 100; Impressions: 1000.
Inputs
- Ad spend100
- Impressions1000
Result
- Cost per 1000 impressions100
Results explained
- Cost per 1000 impressions
- Cost per 1000 impressions from the formula above. Use matching periods and attribution definitions for numerator and denominator.
Frequently asked questions
Cost per 1000 impressions=Ad spend/Impressions×1000
Use matching periods and attribution definitions for numerator and denominator.
No. Enter your own figures; no third-party SEO, live-data or AI API is used.
No. Figures are measurements or estimates using the supplied inputs, not a ranking or revenue guarantee.
No. Calculations run locally and the entered content never leaves your browser.