ROAS Calculator
Calculate roas using your entered campaign figures.
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What this tool does
Calculate roas using your entered campaign figures. Use matching periods and attribution definitions for numerator and denominator.
How to use the ROAS Calculator
- Enter or select attributed ad revenue.
- Enter or select ad spend.
- Read the calculated result; change any measurement to compare alternatives.
Formula
ROAS multiple=Attributed ad revenue/Ad spend×1
- a
- Attributed ad revenue
- b
- Ad spend
Use matching periods and attribution definitions for numerator and denominator.
Worked example
For roas calculator, the following measurements illustrate the exact method: Attributed ad revenue: 100; Ad spend: 1000.
Inputs
- Attributed ad revenue100
- Ad spend1000
Result
- ROAS multiple0.1
Results explained
- ROAS multiple
- ROAS multiple from the formula above. Use matching periods and attribution definitions for numerator and denominator.
Frequently asked questions
ROAS multiple=Attributed ad revenue/Ad spend×1
Use matching periods and attribution definitions for numerator and denominator.
No. Enter your own figures; no third-party SEO, live-data or AI API is used.
No. Figures are measurements or estimates using the supplied inputs, not a ranking or revenue guarantee.
No. Calculations run locally and the entered content never leaves your browser.