CTR Calculator
Calculate ctr using your entered campaign figures.
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What this tool does
Calculate ctr using your entered campaign figures. Use matching periods and attribution definitions for numerator and denominator.
How to use the CTR Calculator
- Enter or select clicks.
- Enter or select impressions.
- Read the calculated result; change any measurement to compare alternatives.
Formula
Click-through rate (%)=Clicks/Impressions×100
- a
- Clicks
- b
- Impressions
Use matching periods and attribution definitions for numerator and denominator.
Worked example
For ctr calculator, the following measurements illustrate the exact method: Clicks: 100; Impressions: 1000.
Inputs
- Clicks100
- Impressions1000
Result
- Click-through rate (%)10
Results explained
- Click-through rate (%)
- Click-through rate (%) from the formula above. Use matching periods and attribution definitions for numerator and denominator.
Frequently asked questions
Click-through rate (%)=Clicks/Impressions×100
Use matching periods and attribution definitions for numerator and denominator.
No. Enter your own figures; no third-party SEO, live-data or AI API is used.
No. Figures are measurements or estimates using the supplied inputs, not a ranking or revenue guarantee.
No. Calculations run locally and the entered content never leaves your browser.