Conversion Rate Calculator
Calculate conversion rate using your entered campaign figures.
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What this tool does
Calculate conversion rate using your entered campaign figures. Use matching periods and attribution definitions for numerator and denominator.
How to use the Conversion Rate Calculator
- Enter or select conversions.
- Enter or select visitors or clicks.
- Read the calculated result; change any measurement to compare alternatives.
Formula
Conversion rate (%)=Conversions/Visitors or clicks×100
- a
- Conversions
- b
- Visitors or clicks
Use matching periods and attribution definitions for numerator and denominator.
Worked example
For conversion rate calculator, the following measurements illustrate the exact method: Conversions: 100; Visitors or clicks: 1000.
Inputs
- Conversions100
- Visitors or clicks1000
Result
- Conversion rate (%)10
Results explained
- Conversion rate (%)
- Conversion rate (%) from the formula above. Use matching periods and attribution definitions for numerator and denominator.
Frequently asked questions
Conversion rate (%)=Conversions/Visitors or clicks×100
Use matching periods and attribution definitions for numerator and denominator.
No. Enter your own figures; no third-party SEO, live-data or AI API is used.
No. Figures are measurements or estimates using the supplied inputs, not a ranking or revenue guarantee.
No. Calculations run locally and the entered content never leaves your browser.