Engagement Rate Calculator

What this tool does

Calculate engagement rate using your entered campaign figures. Platforms count interactions differently and some report shares or saves only for certain post types; use the followers method to compare accounts and the reach method to compare posts, and compare only posts measured the same way.

How to use the Engagement Rate Calculator

1. Enter or select engagement rate method.
2. Enter or select likes.
3. Enter or select comments.
4. Enter or select shares.
5. Enter or select saves.
6. Enter or select followers.
7. Enter or select accounts reached.
8. Read the calculated result; change any measurement to compare alternatives.

Formula

total interactions=likes+comments+shares+saves; engagement rate by followers=total interactions/followers×100; engagement rate by reach=total interactions/reach×100

method

Engagement rate method

likes

Likes

comments

Comments

shares

Shares

saves

Saves

followers

Followers

reach

Accounts reached

Platforms count interactions differently and some report shares or saves only for certain post types; use the followers method to compare accounts and the reach method to compare posts, and compare only posts measured the same way.

Worked example

For engagement rate calculator, the following measurements illustrate the exact method: Engagement rate method: followers; Likes: 1200; Comments: 300; Shares: 100; Saves: 50; Followers: 30000; Accounts reached: 45000.

Results explained

Engagement rate (%)

Engagement rate (%) from the formula above. Platforms count interactions differently and some report shares or saves only for certain post types; use the followers method to compare accounts and the reach method to compare posts, and compare only posts measured the same way.

Total interactions

Total interactions from the formula above. Platforms count interactions differently and some report shares or saves only for certain post types; use the followers method to compare accounts and the reach method to compare posts, and compare only posts measured the same way.

Engagement rate by followers (%)

Engagement rate by followers (%) from the formula above. Platforms count interactions differently and some report shares or saves only for certain post types; use the followers method to compare accounts and the reach method to compare posts, and compare only posts measured the same way.

Engagement rate by reach (%)

Engagement rate by reach (%) from the formula above. Platforms count interactions differently and some report shares or saves only for certain post types; use the followers method to compare accounts and the reach method to compare posts, and compare only posts measured the same way.

Frequently asked questions