MasterTool

AdSense Calculator

Calculate adsense using your entered campaign figures.

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Currency: Amounts are calculated in the currency you select; this site does not convert between currencies and does not use live exchange rates.

What this tool does

Calculate adsense using your entered campaign figures. Every rate in this tool is entered by you from your own reports — no average RPM, CTR or CPC is assumed or claimed, and actual earnings vary by audience, niche, season and policy eligibility.

How to use the AdSense Calculator

  1. Enter or select calculation mode.
  2. Enter or select pageviews.
  3. Enter or select your page rpm ($ per 1,000 pageviews).
  4. Enter or select your ad click-through rate (%).
  5. Enter or select your cost per click ($).
  6. Enter or select ads per page.
  7. Read the calculated result; change any measurement to compare alternatives.

Formula

RPM mode: earnings=pageviews/1,000×your entered RPM; CTR×CPC mode: impressions=pageviews×ads per page, clicks=impressions×your CTR/100, earnings=clicks×your CPC
mode
Calculation mode
pageviews
Pageviews
rpm
Your page RPM ($ per 1,000 pageviews)
ctr
Your ad click-through rate (%)
cpc
Your cost per click ($)
ads
Ads per page

Every rate in this tool is entered by you from your own reports — no average RPM, CTR or CPC is assumed or claimed, and actual earnings vary by audience, niche, season and policy eligibility.

Worked example

For adsense calculator, the following measurements illustrate the exact method: Calculation mode: rpm; Pageviews: 100000; Your page RPM ($ per 1,000 pageviews): 20; Your ad click-through rate (%): 1.5; Your cost per click ($): 0.5; Ads per page: 1.

Inputs

  • Calculation modePage RPM — earnings from pageviews × RPM
  • Pageviews100000
  • Your page RPM ($ per 1,000 pageviews)20
  • Your ad click-through rate (%)1.5
  • Your cost per click ($)0.5
  • Ads per page1

Result

  • Estimated earnings$2,000.00
  • Effective page RPM ($)20
  • Estimated clicks (CTR × CPC mode)0

Results explained

Estimated earnings
Estimated earnings from the formula above. Every rate in this tool is entered by you from your own reports — no average RPM, CTR or CPC is assumed or claimed, and actual earnings vary by audience, niche, season and policy eligibility.
Effective page RPM ($)
Effective page RPM ($) from the formula above. Every rate in this tool is entered by you from your own reports — no average RPM, CTR or CPC is assumed or claimed, and actual earnings vary by audience, niche, season and policy eligibility.
Estimated clicks (CTR × CPC mode)
Estimated clicks (CTR × CPC mode) from the formula above. Every rate in this tool is entered by you from your own reports — no average RPM, CTR or CPC is assumed or claimed, and actual earnings vary by audience, niche, season and policy eligibility.

Frequently asked questions

RPM mode: earnings=pageviews/1,000×your entered RPM; CTR×CPC mode: impressions=pageviews×ads per page, clicks=impressions×your CTR/100, earnings=clicks×your CPC

Every rate in this tool is entered by you from your own reports — no average RPM, CTR or CPC is assumed or claimed, and actual earnings vary by audience, niche, season and policy eligibility.

No. Enter your own figures; no third-party SEO, live-data or AI API is used.

No. Figures are measurements or estimates using the supplied inputs, not a ranking or revenue guarantee.

No. Calculations run locally and the entered content never leaves your browser.